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Date : 2006-02-11
Name : ¿ùµå
Hits : 25639
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From Rock Band Roadie to ¡®Ultimate¡¯ Earphone Inventor
Jerry and Mindy Harvey Have Transformed Listening for
Rock Stars & Consumers Alike

LAS VEGAS --- Jerry Harvey was traveling as a sound engineer with multi-platinum rock band Van Halen in 1995 when drummer
Alex Van Halen complained that the earpiece he was using to hear himself and his bandmates on stage wasn¡¯t worth the price
of one of his drumsticks. Several months later, Harvey and his then-wife Mindy went into business under the name ¡°Ultimate
Ears¡± with a deluxe in-ear monitor featuring special two-driver engineering for better sound reproduction plus custom
fabrication from silicone impressions of the wearer¡¯s ears to ensure a precise fit.

¶ó½ºº£°¡½º --- 1995³â, Jerry Harvey ´Â À½Çâ±â»ç·Î ¼ö¹é¸¸ÀåÀÇ ¾Ù¹üÀ» ÆǸÅÇÑ ±×·ì Van Halen°ú ÇÔ²² ¿©Çà ÁßÀ̾ú´Âµ¥ À̶§ µå·¯¸Ó
¿´´ø Alex Van HalenÀÌ ¹«´ë À§Çؼ­ ÀڽŰú bandµ¿·áÀÇ ¼Ò¸®¸¦ µè±â À§Çؼ­ »ç¿ëÇÏ´ø À̾îÆùÀÌ µå·³ ½ºÆ½ ÇÑ °³ °ªµµ ¸øÇÑ´Ù´Â ºÒ¸¸
À» Åä·ÎÇß´Ù. ¸î ´Þ ÈÄ¿¡ Harvey¿Í ´ç½Ã ±×ÀÇ ¾Æ³»¿´´ø Mindy´Â ¡°Ultimate ears¡±¶ó´Â À̸§À» °¡Áö°í »ç¾÷À» ½ÃÀÛÇÏ¿´°í Á¦Ç°Àº ´õ
ÁÁÀº ¼Ò¸®ÀÇ Àç»ýÀ» À§ÇØ Æ¯º°ÇÑ two-driver¸¦ »ç¿ëÇÏ¿´°í Âø¿ëÀÚÀÇ ±Í¿¡ Á¤È®ÇÑ ¸Âµµ·Ï Çϱâ À§Çؼ­ ½Ç¸®ÄÜ º»À» ¶°¼­ ¸ÂÃãÇü Á¦ÀÛ
ÀÌ °¡´ÉÇÑ °í±Þ in-ear monitor Á¦Ç°À̾ú´Ù.

Today Jerry, Mindy and team have built Ultimate Ears into a thriving company with an impressive 80% market share for in-ear
personal monitors. The Las Vegas-based firm supplies earpieces costing up to $950 per pair to a Who¡¯s Who of performers
ranging from Celine Dion, The Rolling Stones, Marilyn Manson and Metallica to Avril Lavigne, Madonna, Blue Man Group,
Cirque du Soleil and U2.

¿À´Ã³¯ Jerry, Mindy±×¸®°í ±× ÆÀÀº ¡°Ultimate ears¡±¸¦ in-ear personal monitors ½ÃÀå¿¡¼­ ³î¶ø°Ôµµ80%ÀÇ ½ÃÀåÁ¡À¯À²À» °¡Áø ¹øâ
ÇÏ´Â ±â¾÷À¸·Î ¸¸µé¾ú´Ù. ¶ó½ºº£°¡½º¿¡ ±â¹ÝÀ» µÐ ÀÌ È¸»ç´Â 950´Þ·¯±îÁö ÇÏ´Â À̾îÆù Á¦Ç°µéÀ» Celine Dion, The Rolling Stones,
Marilyn Manson and Metallica to Avril Lavigne, Madonna, Blue Man Group, Cirque du Soleil and U2¿¡ À̸£´Â À¯¸íÇÑ ¿¬ÁÖ°¡µé¿¡
Á¦°øÀ» ÇÏ°í ÀÖ´Ù.

In early 2004, the company branched out to the consumer market with new earphones specifically designed to be used with
iPods and other MP3 players as well as DVD players, notebook computers and home audio systems. These new $550 models
utilize the same technology and custom-molded design as Ultimate Ears¡¯ professional devices but are specially tuned to
optimize the sound of mastered music.

2004³âÃÊ¿¡ ÀÌ È¸»ç´Â DVD players, ³ëÆ®ºÏ ÄÄÇ»ÅÍ, home audio system »Ó¸¸ ¾Æ´Ï¶ó iPODs¿Í ´Ù¸¥ MP3 Ç÷¹À̾µµ ÀÌ¿ëÇÒ ¼ö ÀÖµµ
·Ï Ưº°È÷ µðÀÚÀÎµÈ »õ·ÎÀº À̾îÆùÀ» °¡Áö°í ¼ÒºñÀÚ ½ÃÀåÀ¸·Î ¿µ¿ªÀ» È®ÀåÇÏ¿´´Ù.
The result: crispness and detail that let wearers hear every note, word, lick and chord as clearly as if they were standing
in the studio with Linkin Park, Green Day or Shaggy.
The result: Âø¿ëÇÑ »ç¶÷Àº ¸¶Ä¡Linkin Park, Green Day or Shaggy¿Í °°ÀÌ ½ºÆ©µð¿¡ ÀÖ´Â °Íó·³ ¸ðµç ¾Ç±âÀÇ À½»ö, °¡»ç, À½Àý, È­
À½µéÀ» µéÀ»¼ö ÀÖÀ» Á¤µµÀÇ ¶Ç·È¶Ç·ÈÇÔ°ú Á¤¹Ð¼º

Designer earphones: Jerry Harvey had been a professional front-of-house and monitor sound engineer for 15 years, mixing the
sound during live performances by the likes of k.d.lang and KISS, when Van Halen¡¯s discontent caused him to add the jobs
of inventor and entrepreneur to his resumé.

Designer earphones: Jerry Harvey´Â k.d.lang°ú KISS°°Àº ¿¬ÁÖÀÚµéÀÇ live °ø¿¬ µ¿¾È À½ÇâÀÇ mixingÀ» ´ã´çÇϸç, 15³âµ¿¾È °´¼® ¹×
¸ð´ÏÅÍ À½Çâ±â»ç·Î¼­ Àü¹®ÀûÀ¸·Î È°µ¿ÇØ ¿Ô¾ú´Ù. À̶§ Van HanlenÀÌ ±×ÀÇ À̷¼­¿¡ ¹ß¸í°¡ÀÌ¸ç ±â¾÷°¡·Î½á »õ·ÎÀº ³»¿ëÀ» ÀûÀ» ¼ö ÀÖ
µµ·Ï ÇÑ °ÍÀº Van HalenÀÇ ºÒ¸¸Á· À̾ú´Ù.

At the time, in-ear monitors had begun to replace or complement floor-based wedge monitors to help band members remain in
sync during a performance. Earpieces enabled artists to move more freely as well as hear the sound mix without having their
personal wedge speaker blaring in their direction at potentially dangerous volumes, but the early in-ear products had poor
sound quality and a poor fit that exacerbated the audio problem.

±×´ç½Ã, in-ear monitors´Â band ¸É¹öµéÀÌ °ø¿¬ÇÒ µ¿ÇÑ À½¾ÇÀ» ¸ÂÃâ¼ö ÀÖµµ·Ï µµ¿ÍÁÖ´Â ¹Ù´Ú wedge monitors¸¦ º¸¿ÏÇϰųª ´ëüÇϱâ
½ÃÀÛÇß´Ù. À̾îÆùÀº ¿¬ÁÖÀÚµéÀÌ ´õ ÀÚÀ¯·Ó°Ô À½Á÷ÀÌ°Ô ÇÒ»Ó¸¸ ¾Æ´Ï¶ó ÀáÀçÀûÀ¸·Î´Â À§ÇèÇÑ Á¤µµ·Î Å©°Ô ¿¬ÁÖÀÚÀÇ ¹æÇâÀ¸·Î Å«¼Ò¸®¸¦
³»»Õ°í ÀÖ´Â wedge speaker¾øÀÌ mixµÈ sound¸¦ µéÀ» ¼ö ÀÖ¾ú´Ù. ±×·¯³ª in-ear Á¦Ç°µéÀÇ Á¶¾ÇÇÑ sound quality¿Í ±Í¿¡ ¸ÂÁö ¾Ê´Â ¸ð
¾çÀº audio ¹®Á¦¸¦ ´õ¿í ¾ÇÈ­½ÃÄ×´Ù.

¡°I wanted the best custom ear molds available to provide comfort as well as a tight fit to block out extraneous noise and
thereby preserve the artist¡¯s hearing by allowing volumes to stay relatively low,¡± recalls Jerry Harvey, now 43. ¡°I also
wanted to deliver better audio quality than existingproducts, so I incorporated two speakers in each ear with a crossover
mechanism to ensure that both low and high frequencies would be heard. No one had done that before.¡±

¡°Æí¾ÈÇÔÀ» Á¦°øÇÏ°í ±Í¿¡ Àß ¸Â¾Æ¼­ ¿ÜºÎÀÇ ¼ÒÀ½À» Â÷´ÜÇÒ ¼ö ÀÖ´Â ÃÖ»óÀÇ ¸ÂÃã Á¦ÀÛÀ» Çϱ⸦ ¿øÇß´Ù. ±×·¡¼­ ¿¬ÁÖÀÚµéÀÌ »ó´ëÀû
À» ³·Àº Å©±âÀÇ ¼Ò¸®¸¦ À¯ÁöÇϵµ·Ï ÇÏ¿© ±×µéÀÇ ±Í¸¦ º¸È£Çϱ⸦ ¹Ù·¨´Ù. ¶ÇÇÑ ÇöÁ¸ÇÏ´Â Á¦Ç°µéº¸´Ù ´õ ³ºÀº ¼Ò¸®¸¦ Àü´ÞÇÏ°í ½Í¾ú
´Ù. ±×·¡¼­ ³·Àº ÁÖÆļö¿Í ³ôÀº ÁÖÆļö ¾çÂÊÀÌ ¸ðµÎ µé¸®µµ·Ï Çϱâ À§ÇØ ¾çÂÊ¿¡ °¢°¢ 2°³ÀÇ ½ºÇÇÄ¿¸¦ äÅÃÇß´Ù. Àü¿¡´Â ¾Æ¹«µµ Çغ»
ÀûÀÌ ¾ø´Â °ÍÀ̾ú´Ù.¡± ÀÌÁ¦ 43¼¼°¡ µÈJerry Harvey°¡ ȸ»óÇÏ¸ç ¸»Çß´Ù.

Initially he gave his new earpieces away to the artists he was working with, but Mindy Harvey knew a business opportunity
when she saw one. She convinced Jerry to turn his invention into a commercial venture, quit her job selling Canon copiers,
and became his administrative, sales and marketing department rolled into one. Although the Harvey¡¯s are no longer
married, they remain a strong and united business team, with Mindy serving as president and Jerry concentrating on product
development.

Ãʱ⿡ ±×´Â »õ·Î¿î À̾îÆùÀ» ÇÔ²² ÀÏÇÏ°í ÀÖ´Â ¿¬ÁÖÀڵ鿡°Ô ³ª´©¾î ÁÖ¾ú´Ù. ±×¶ó³ª Mindy´Â ±× Á¦Ç°À» º¸¾ÒÀ» ¶§ »ç¾÷±âȸ¸¦ ¾Ë¾Æ
Â÷·È´Ù. ¶ÇÇÑ ±×´Â Jerry°¡ ÀÌ ¹ß¸íÇ°À» °¡Áö°í »ó¾÷Àû ÅõÀÚ·Î µ¹¾Æ¼³ °ÍÀ» È®½ÅÇß´Ù. ±×¸®°í Canon copiers¸¦ ÆÄ´Â ±×ÀÇ ÀÏÀ» ±×¸¸
µÎ°í È¥ÀÚ¼­ ÆǸÅ, ¸¶ÄÉÆÃ, °ü¸® ¾÷¹«¸¦ ¸Ã¾Ò´Ù. Harvey °¡Á·Àº °áÈ¥ »ýÈ°ÀÌ Áö¼ÓµÇÁö ¾Ê¾ÒÁö¸¸ Mindy´Â »çÀåÀ¸·Î, Jerry´Â Á¦Ç° °³
¹ß¿¡ ÁýÁß ÁýÁßÇϸ鼭 ¾ÆÁ÷ ²ö²öÇÏ°í °áÁý·Â ÀÖ´Â »ç¾÷ µ¿·á·Î¼­ ³²¾Æ ÀÖ´Ù.

¡°The company has more than doubled revenues every year strictly by selling to the artist community, and we expect to hit
those numbers again in 2004, in part because of our entry into the consumer market,¡± says Mindy Harvey. ¡°The explosion in
digital music has opened up a whole new sales channel for us among audiophiles, but we didn¡¯t realize it until someone
handed Jerry an iPod.¡±

iPod inspiration: The ¡°someone¡± was a production assistant with rap-metal sensation Linkin Park. Jerry had never seen an
iPod before and didn¡¯t know what it was. As soon as the assistant showed him how Apple¡¯s digital music player worked, he
plugged in his own earpieces and immediately heard a new market singing in his ears.

iPod inspiration: rap-metal ½ÃÀå¿¡¼­ ¹ÝÇâÀ» ÀÏÀ¸Å² Linkin Park¿Í ÇÔ²² ÀÏÇÏ´ø Á¶°¨µ¶ÀÌ ÀÖ¾ú´Ù. ÀÌÀü±îÁö Jerry´Â iPod¸¦ º»Àû
µµ ¾ø¾ú°í ¹«½¼ ¹°°ÇÀÎÁöµµ ¸ô¶ú´Ù. Á¶°¨µ¶ÀÌ ¾ÖÇÃÀÇ digital music player°¡ ¾î¶»°Ô ÀÛµ¿ÇÏ´ÂÁö ±×¿¡°Ô º¸¿©ÁÖ°í À̾îÆùÀ» ¿¬°áÇÏ
ÀÚ ¸¶ÀÚ ±×ÀÇ ±Í¿¡´Â »õ·Î¿î ½ÃÀåÀÌ ºÎ¸£´Â ¼Ò¸®°¡ µé·È´Ù.

¡°A guy from Linkin Park¡¯s sound crew introduced me to people in Apple¡¯s professional audio division, and I flew out to
Cupertino to fit 30 Apple executives and employees with one of our professional earpiece models,¡± he says. ¡°They were
blown away, and that¡¯s when I knew my instincts were right. I went to work designing a special earpiece tailored to the
needs of mastered music instead of live performance.¡±

¡°Linkin ParkÀÇ À½Çâ´ã´çÀ̾ú´ø Ä£±¸°¡ ¾ÖÇÃÀÇ À½¾ÇÀ» Àü¹®ÀûÀ» ´Ù·ç´Â ºÎ¼­ÀÇ »ç¶÷µéÀ» ¼Ò°³½ÃÄÑÁÖ¾ú´Ù. ±×¸®°í ³ª´Â Cupertino(¾Ö
Çú»»ç°¡ ÀÖ´Â Áö¿ª)À¸·Î ³¯¾Æ°¬´Ù. ±×¸®°í Àü¹®°¡¿ë ÀÌÀÌÆù ¸ðµ¨ÁßÀÇ Çϳª¸¦ 30¸íÀÇ apple °æ¿µÁø°ú ÀÓÁ÷¿ø¿¡°Ô ¸ÂÃçÁÖ¾ú´Ù. ±×µé
À» ³¯·Á¹ö·È¾î. ±×¸®°í ±×¶§ ³ª´Â ³» µ¿¹°Àû °¨°¢ÀÌ ¿Ç¾Ò´Ù´Â °ÍÀ» ¾Ë¾Ò´Ù. Live °ø¿¬ ´ë½Å¿¡ À½¾ÇÀ» ¸¶½ºÅ͸µÇÏ´Â µ¥ ÇÊ¿äÇÑ ¸ÂÃãÇü
À̾îÆùÀ» µðÀÚÀÎÇÏ´Â ÀÏÀ» ½ÃÀÛÇß´Ù.¡±°í ¸»Çß´Ù.

That model, the Ultimate Ears UE-5c, became available for sale in January 2004 alongside the company¡¯s existing products
for professional performers. As is the case with those products, each pair is handcrafted from ear impressions made by a
professional audiologist or hearing center in a 10-minute process, is available in any color, and ships in roughly seven
business days.

±× ¸ðµ¨(the Ultimate Ears UE-5c)Àº Àü¹® ¿¬ÁÖ°¡¸¦ À§ÇÑ È¸»çÀÇ ´Ù¸¥ Á¦Ç°µé°ú ÇÔ²² 2004³â 1¿ù¿¡ ÆǸÅÇÒ ¼ö ÀÖ°Ô µÇ¾ú´Ù. ÀÌ·± Á¦
Ç°µéÀÇ °æ¿ìó·³, À̾îÆùÀº Àü¹®ÀûÀΠû°¢Àü¹®°¡³ª û°¢¼¾Å¸ÀÇÇØ 10ºÐÁ¤µµÀÇ °úÁ¤À» °ÅÃÄ ±Íº»À» ÀÌ¿ëÇؼ­ ¼öÀÛ¾÷À¸·Î ¸¸µé¾î Áø´Ù.
¾î¶² Ä®¶ó³ª ´Ù Àû¿ëÀÌ °¡´ÉÇÏ°í, ±Ù¹«ÀÏÀ» ±âÁØÀ¸·Î ´ë·« 7ÀÏÁ¤µµ¸é º¸³¾¼ö°¡ ÀÖ´Ù.

The custom fit minimizes external noise and also prevents the falling-out problem that is common with other headphones,
even during long jogging or weightlifting sessions, while the two-speaker-per-ear design separates high and low frequencies
to deliver a bonanza of sound --- much of it not discernible before --- straight to the ear canal.

°í°´ ¸ÂÃãÇüÀº ¿ÜºÎÀÇ ¼ÒÀ½À» ÃÖ¼ÒÈ­ ÇÏ°í ¶ÇÇÑ ´Ù¸¥ À̾îÆùµéó·³ ÈçÈ÷ Àß ¶³¾îÁö´Â ¹®Á¦À» ¹æÁöÇÒ ¼ö ÀÖ´Ù. ¿À·£½Ã°£ Á¶±ëÀ̳ª Çï
½º¸¦ ÇÏ´Â µ¿¾È¿¡ Á¶Â÷µµ ±×·± ¹®Á¦À» ¹æÁöÇÒ ¼ö ÀÖ´Ù. À̾îÆùÀÇ ÇÑÂÊ¿¡ °¢°¢ 2°³ÀÇ ½ºÇÇÄ¿¸¦ »ç¿ëÇÑ µðÀÚÀÎÀº °í¿ª´ë ÁÖÆļö¿Í Àú¿ª
´ë ÁÖÆļö¸¦ ºÐ¸®ÇÏ¿© Àü¿¡´Â ÀÎÁöÇÒ¼ö ¾ø¾úÀ» Á¤µµÀÇ Ç³ºÎÇÑ ¼Ò¸®¸¦ ±Í¸¦ ÅëÇØ Á÷Á¢ Àü´ÞÇÑ´Ù.

¡Ø¿ø¹®Ãâó : http://www.ultimateears.com/custom/company_background.htm
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Name
Date
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¿ùµå
2006-02-11
25639


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